Tag Archive for: Business Strategy

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The Second Strategy: Reboot Aspiration

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“A computer on every desk and in every home”

—Bill Gates

Creating Business MagicScene: This really happened. It’s the early 1920s, and Harry Houdini is the world’s most celebrated magician. Right now, he’s sitting behind a closed curtain, having just escaped from one of his signature magical props, the Chinese Water Torture Cell. Moments ago, onstage before a live audience, his feet were locked into stocks fixed into a restraint brace, and he was hoisted upside-down, suspended in midair by his ankles. The brace fits on top of the Torture Cell proper, which is a sinister-looking device, a phone booth-size glass box reinforced with a steel framework and filled with water. 

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The First Strategy: Forget Reality

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“Reality is merely an illusion, albeit a very persistent one.”
—Albert Einstein

Scene: This really happened. It’s the mid-1970s, and Doug Henning is re-energizing magic with his own form of magical wonder. He walks onto a Broadway stage, his pants one of those strange 1970s colors, and he’s holding a newspaper, reading it, and turning to the audience: “The only thing a magician really does is to ask one question: ‘What’s real, and what’s illusion?’” 

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